Define your internal company culture.
Develop an internal brand story and branding guide for all employees.
Implement training for supervisors to communicate internal brand in all meetings, emails and conversations with employees and coworkers.
Develop an internal communications plan and calendar utilizing items like email, company intranet, meetings, branding collateral (posters, postcards, marketing items).
Construct an effective feedback plan with incentives for participation.
Formulate and implement a change management program to demonstrate changes made from valuable employee feedback.